| 000 | 00819nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20220302155636.0 | ||
| 008 | 210716s2011 xx 000 0 und d | ||
| 020 | _a9788131509128 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _21 _bOGUT |
||
| 100 |
_aOguinn, Thomas C. _922392 |
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| 245 |
_aAdvertising management : _bwith integrated brand promotion / _cBy Thomas C Oguinn, Chris T. Allen and Richard J. Semenik. |
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| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bCengage Learning , _c2011. |
||
| 300 |
_a648p. ; _c24 cm. |
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| 650 |
_aAdvertising integrated brand promotion and consumer behavior _922393 |
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| 650 |
_aIntegrating direct marketing and personal selling _922394 |
||
| 700 |
_aAllen, Chris T. _922395 |
||
| 700 |
_aSemenik, Richard J. _922396 |
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| 942 |
_2ddc _cBK _e1st _k659.1 OGUT |
||
| 999 |
_c207134 _d207134 |
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