000 00401nam a2200157Ia 4500
008 210716s2011 xx 000 0 und d
020 _a978812542597
041 _aeng
082 _a658.8 KUMA
100 _aKumar, Arun;Meenakshi, N.
245 _aMarketing management.
250 _a2
260 _aNew Delhi
_bVikas Publishing House Pvt Ltd
_c2011
300 _axviii,942
650 _aMarketing
999 _c207008
_d207008