000 00771nam a2200229Ia 4500
003 OSt
005 20240702114121.0
008 210716s2010 xx 000 0 und d
020 _a9788126525041
040 _cAIMIT LIBRARY
041 _aeng
082 _a374.22
_21
_bRYAA
100 _aRyans, Adrian.
_9172225
245 _aBeating low cost competition :
_bhow premium brands can respond to cut price rivals /
_cBy Adrian Ryans.
250 _a1st ed.
260 _aNew Delhi ;
_bWiley India Pvt Ltd ,
_c2010.
300 _axiv;256p. ;
_bPB
_c3.5 cm
650 _aThe growing challenge from low cost competitors
_9172226
650 _aRealistically assessing the threat
_9172227
650 _aThe leadership challenge
_9172228
942 _2ddc
_cBK
_e1st
_k374.22 RYAA
999 _c206975
_d206975