000 00476nam a2200145Ia 4500
008 210716s2005 xx 000 0 und d
020 _a0749445254
041 _aeng
082 _a658.827 LEPF
100 _aLepla, F Joseph: Parker, Lynn M.
245 _aIntegrated branding: becoming brand driven through company wide action.
_bBecoming brand driven through company wide action.
260 _aNew Delhi
_bKogan Page
_c2005
300 _axiv,299
650 _aBrand Management
999 _c206661
_d206661