000 00494nam a2200145Ia 4500
008 210716s2008 xx 000 0 und d
020 _a9780749442132
041 _aeng
082 _a658.827 GELS
100 _aGelder, Sicco Van.
245 _aGlobal brand strategy: unlocking brand potential across countries cultures and markets.
_bUnlocking brand potential across countries cultures and markets.
260 _aNew Delhi
_bKogan Page
_c2008
300 _axi,260
650 _aBrand Management
999 _c206660
_d206660