000 00442nam a2200145Ia 4500
008 210716s2010 xx 000 0 und d
020 _a9788175545311
041 _aeng
082 _a658.827EDWH
100 _aEdwards, Helen; Day, Derek.
245 _aCreating passion brands: getting to the heart of branding.
_bGetting to the heart of branding.
260 _aNew Delhi
_bKogan Page
_c2010
300 _axi,244
650 _aBrand Management
999 _c206658
_d206658