000 00515nam a2200145Ia 4500
008 210716s2011 xx 000 0 und d
020 _a9780749461256
041 _aeng
082 _a658.827 PLEE
100 _aPlessis, Erik Du.
245 _aBranded mind: what neuroscience really tells us about the puzzle of the brain and the brand.
_bWhat neuroscience really tells us about the puzzle of the brain and the brand.
260 _aNew Delhi
_bKogan Page
_c2011
300 _axviii,251
650 _aBrand Management
999 _c206654
_d206654