| 000 | 00737nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20220516145201.0 | ||
| 008 | 210716s2011 xx 000 0 und d | ||
| 020 | _a9780749462505 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _21 _bBERJ |
||
| 100 |
_aBergh, Joeri Van Den. _937391 |
||
| 245 |
_aHow cool brands stay hot : _bbranding to generation Y / _cBy Joeri Van Den Bergh and Mattias Behrer. |
||
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bKogan Page , _c2011 . |
||
| 300 |
_axvii, 249p. ; _c24.5 cm. |
||
| 650 |
_aDeveloping a brand model for the new consumer _937392 |
||
| 650 |
_aSelf identification with the brand _937393 |
||
| 700 |
_aBehrer, Mattias. _937394 |
||
| 942 |
_2ddc _cBK _e1st _k658.827 BERJ |
||
| 999 |
_c206628 _d206628 |
||