000 01024nam a2200301Ia 4500
005 20230802145429.0
008 210716s2005 xx 000 0 und d
020 _a9788184888997
040 _cAIMIT LIBRARY
041 _aeng
082 _a658.8342
_22
_bNAIS
100 _aNair, Suja R.
_9129135
245 _aConsumer behaviour in Indian perspective :
_bText and cases /
_cBy Suja R Nair
250 _a2nd ed.
260 _aNew Delhi :
_bHimalaya Publishing House ,
_c2005.
300 _axii,632p. ;
_bPB :
_c27.5 cm.
650 _aConsumer Behavior
_9129136
650 _aConsumer Modelling
_9129137
650 _aConsumer Perception
_9129138
650 _aConsumer Learning
_9129139
650 _aConsumer Decision Making
_9129140
650 _aConsumer Satisfaction
_9129141
650 _aRelationship Marketing
_9129142
650 _aMarket Segmentation
_9129143
650 _aOrganisational Buying Behaviour
_9129144
650 _aOnline Consumer Behaviour
_9129145
942 _2ddc
_cBK
_e2nd
_k658.8342 NAIS
999 _c206539
_d206539