000 00443nam a2200145Ia 4500
008 210716s2008 xx 000 0 und d
020 _a9780230329461
041 _aeng
082 _a658.827 WIRC
100 _aWirthwein, Chris.
245 _aBrand busters: seven common mistakes marketers make.
_bSeven common mistakes marketers make.
260 _aNew Delhi
_bMacmillan India Ltd
_c2008
300 _axxiv, 126
650 _aBrand Management
999 _c206460
_d206460