| 000 | 00797nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20220211154807.0 | ||
| 008 | 210716s2009 xx 000 0 und d | ||
| 020 | _a9788120335707 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _213 _bKOTP |
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| 100 |
_aKotler, Philip. _919422 |
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| 245 |
_aMarketing management / _cBy Philip Kotler and Kevin Lane Keller. |
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| 250 | _a13th ed. | ||
| 260 |
_aNew Delhi : _bPearson Education , _c2009. |
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| 300 |
_aXxxviii, 662p. ;I-24 ; _c27.5 cm. |
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| 650 |
_aConducting marketing research and forecasting demand _919423 |
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| 650 |
_aCreating customer value satisfaction and loyalty _919424 |
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| 650 |
_aIdentifying market segments and targets _919425 |
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| 700 |
_aKeller, Kevin Lane. _919426 |
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| 942 |
_2ddc _cBK _e13th _k658.8 KOTP |
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| 999 |
_c206274 _d206274 |
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