| 000 | 00503nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s1998 xx 000 0 und d | ||
| 020 | _a0256226326 | ||
| 041 | _aeng | ||
| 082 | _a658.8 BOYH | ||
| 100 | _aBoyd, Harper W;Walker, Orville C;Larreche, Jean- Claude. | ||
| 245 |
_aMarketing management: a strategic approach with a global orientation. _bStrategic approach with a global orientation. |
||
| 250 | _a1 | ||
| 260 |
_aNew York _bMcGraw Hill _c1998 |
||
| 300 | _axxii,547 | ||
| 650 | _aMarketing | ||
| 999 |
_c206072 _d206072 |
||