000 00387nam a2200145Ia 4500
008 210716s1965 xx 000 0 und d
041 _aeng
082 _a658.802 COXR
100 _aCox, Reavis;Alderson, Wroe;Shapiro, Stanley J.
245 _aTheory in Marketing.
250 _a1
260 _aUSA
_bAmerican Management Association
_c1965
300 _axiv,414
650 _aMarketing
999 _c206069
_d206069