000 00589nam a2200157Ia 4500
008 210716s2003 xx 000 0 und d
020 _a041528421X
041 _aeng
082 _a658.407124 BALJ
100 _aBalmer, John M: Greyser, Stephen A.
245 _aRevealing the corporation; perspectives on identity image reputation corporate branding and corporate level marketing.
_bPerspectives on identity image reputation corporate branding and corporate level marketing.
250 _a1
260 _aLondon
_bRoutledge
_c2003
300 _axviii, 365
650 _aGeneral Management
999 _c206019
_d206019