000 00424nam a2200157Ia 4500
008 210716s2002 xx 000 0 und d
020 _a9812531823
041 _aeng
082 _a658.83 KUMV
100 _aKumar, V; Aaker, David A; Day, George S.
245 _aEssentials of marketing research.
250 _a2
260 _aSingapore
_bJohn wiley & sons Ltd
_c2002
300 _axix,553
650 _aMarketing Research
999 _c205996
_d205996