000 00420nam a2200157Ia 4500
008 210716s2010 xx 000 0 und d
020 _a9788132102342
041 _aeng
082 _a658.827 VERH
100 _aVerma, Harsh V.
245 _aBranding demystified: plans to payoffs.
_bPlans to payoffs.
250 _a1
260 _aNew Delhi
_bResponse Books
_c2010
300 _axiii,247
650 _aBrand Management
999 _c205920
_d205920