000			01035nam a2200253Ia 4500
003			OSt
005			20260401153257.0
008			210716s2009 xx 000 0 und d
020			_a9788174467201
040			_cAIMIT LIBRARY
041			_aeng
082			_a001.072658 _21 _bVELA
245			_aMarketing to rural consumers : _bunderstanding and tapping the rural market potential / _cEdited by Sanal Kumar Velayudhan and Guda Sridhar.
250			_a1st ed.
260			_aNew Delhi : _bExcel Books , _c2009.
300			_avii,365p. ; _bPB _c24.9 cm
500			_aContributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008
650			_aBoundaries of rural market _9185881
650			_aThe rural consumer _9185882
650			_aCommunication and channels in rural markets _9185883
700			_aVelayudhan, Sanal Kumar., ed. _9185884
700			_aSridhar, Guda., ed. _9185885
942			_2ddc _cBK _e1st _k001.072658 VELA
999			_c205893 _d205893