| 000 | 00860nam a2200241Ia 4500 | ||
|---|---|---|---|
| 005 | 20220216142510.0 | ||
| 008 | 210716s2010 xx 000 0 und d | ||
| 020 | _a9780070700697 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.804 _21 _bKAPR |
||
| 100 |
_aKapoor, Ramneek. _920279 |
||
| 245 |
_aServices marketing : _bconcepts and practices / _cBy Ramneek Kapoor, Justin Paul and Biplab Halder. |
||
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill Publishing Company Ltd , _c2010. |
||
| 300 |
_aXxi, 432p. ; _c24 cm. |
||
| 650 |
_aManaging human element for services marketing _920280 |
||
| 650 |
_aServices distribution strategy and delivery channels _920281 |
||
| 650 |
_aMarketing banking services _920282 |
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| 700 |
_aPaul, Justin. _920283 |
||
| 700 |
_aHalder, Biplab. _920284 |
||
| 942 |
_2ddc _cBK _e1st _k658.804 KAPR |
||
| 999 |
_c205650 _d205650 |
||