| 000 | 00747nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20220606112343.0 | ||
| 008 | 210716s2009 xx 000 0 und d | ||
| 020 | _a9788126517916 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.83 _29 _bAAKD |
||
| 100 |
_aAaker, David A. _940533 |
||
| 245 |
_aMarketing research / _cBy David A. Aaker, V. Kumar and George S. Day. |
||
| 250 | _a9th ed. | ||
| 260 |
_aNew Delhi : _bJohn Wiley and Sons , _c2009 . |
||
| 300 |
_axvii, 778p. ; _c25.5 cm. |
||
| 650 |
_aDecision making perspective on marketing intelligence _940534 |
||
| 650 |
_aResearch design and implementation _940535 |
||
| 700 |
_aKumar, V. _940536 |
||
| 700 |
_aDay, George S. _940537 |
||
| 942 |
_2ddc _cBK _e9th _k658.83 AAKD |
||
| 999 |
_c205338 _d205338 |
||