| 000 | 00700nam a2200205Ia 4500 | ||
|---|---|---|---|
| 005 | 20220302141329.0 | ||
| 008 | 210716s2008 xx 000 0 und d | ||
| 020 | _a9780070667662 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _210 _bAREW |
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| 100 |
_aArens, William F. _922318 |
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| 245 |
_aContemporary advertising / _cBy William F Arens. |
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| 250 | _a10th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill Publishing Company Ltd , _c2008. |
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| 300 |
_aXxxiv, 614p. ;IT-24 ;EN-20 ;CR-8 ;IN-31 ; _c24 cm. |
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| 650 |
_aCrafting marketing and advertising strategies _922319 |
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| 650 |
_aCreating advertisements and commercials _922320 |
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| 942 |
_2ddc _cBK _e10th _k659.1 AREW |
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| 999 |
_c205051 _d205051 |
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