000 00676nam a2200217Ia 4500
005 20220303091658.0
008 210716s2007 xx 000 0 und d
020 _a8174465340
040 _cAIMIT LIBRARY
041 _aeng
082 _a659.1
_21
_bMURS
100 _aMurthy, S N.
_922419
245 _aAdvertising :
_ban imc perspective /
_cBy S N Murthy and U Bhojanna.
250 _a1st ed.
260 _aNew Delhi :
_bExcel Books ,
_c2007.
300 _aXiii, 418p. ;
_c24 cm.
650 _aPublic relation publicity and corporate advertising
_922420
650 _aPerspective on consumer behaviour
_922421
700 _aBhojanna, U.
_922422
942 _2ddc
_cBK
_e1st
999 _c204911
_d204911