| 000 | 00721nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20220307144432.0 | ||
| 008 | 210716s2009 xx 000 0 und d | ||
| 020 | _a9788174466396 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a659.13 _23rd ed. _bKAZS |
||
| 100 |
_aKazmi, S H H. _923001 |
||
| 245 |
_aAdvertising and sales promotion / _cBy S H H Kazmi and Satish K Batra. |
||
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi : _bExcel Books , _c2009. |
||
| 300 |
_aXiv, 660p. ; _c23.5 cm. |
||
| 650 |
_aAdvertising classification functions and benefits _923002 |
||
| 650 |
_aSales promotion objectives and budget allocation _923003 |
||
| 700 |
_aBatra, Satish K. _923004 |
||
| 942 |
_2ddc _cBK _e3rd _k659.13 KAZS |
||
| 999 |
_c204907 _d204907 |
||