000 02198nam a2200253Ia 4500
005 20260323141356.0
008 210716s2009 xx 000 0 und d
020 _a9788174467393
040 _cAIMIT LIBRARY
041 _aeng
082 _a001.072378
_21
_b MITS
245 _aHandbook of business plans /
_cEdited by Sanjiv Mittal, Soma Arora and Akanksha Gupta.
250 _a1st ed.
260 _aNew Delhi :
_bExcel Books ,
_c2009.
300 _axiii,723p. ;
_bPB
_c25 cm
500 _aDo entrepreneurs think differently from others? The National Business Plan Competition "Entrepreneurship Challenge 2008", organized by USMS, Guru Gobind Singh Indraprastha University, provides an apt answer to this question. The students of various Management and Engineering institutions from all over India participated in the competition and presented unique business plans. While there is a great deal of literature exploring the dynamics of new firm creation, the need for creative research on entrepreneurial mindset or cognition is relatively new. This book is an innovative compilation of the business plans, short-listed during the competition, that explore the relationship between the aspirations of generation next and entrepreneurship. It deals with the foundation of entrepreneurship and with the effects of different cultural settings on the incidence and success of entrepreneurs. The topics covered in this edited volume vary from perception, motivation, risk, and passion to opportunity recognition, TAKNEEK challenges, conventional approaches to entrepreneurial behavior, etc. This book establishes a research agenda for the future as it conceptualises and provides different approaches to the business creation process. It would prove to be a valuable guide to the professionals, corporate leaders, practicing managers, research scholars as well as management and engineering students.
650 _aEntertainment mall
_9185415
650 _aHandicrafts industry
_9185416
650 _aFruit delite
_9185417
700 _aMittal, Sanjiv., ed.
_9185418
700 _aArora, Soma., ed.
_9185419
700 _aGupta, Akanksha., ed.
_9185420
942 _2ddc
_cBK
_e1st
_k001.072378 MITS
999 _c204863
_d204863