000 00431nam a2200157Ia 4500
008 210716s2008 xx 000 0 und d
020 _a9788131506547
041 _aeng
082 _a658.802 SIRM
100 _aSirgy, M Joseph;Rahtz, Don R.
245 _aIntegrated marketing communications.
250 _a1
260 _aAustralia
_bCengage Learning India Pvt Ltd
_c2008
300 _a362
650 _aMarketing Communications
999 _c203807
_d203807