000 00392nam a2200157Ia 4500
008 210716s2009 xx 000 0 und d
020 _a019806330X.
041 _aeng
082 _a658.8 BAIP
100 _aBaines, Paul;Fill, Chris;Page, Kelly.
245 _aMarketing.
250 _a1
260 _aNew york
_bOxford University Press
_c2009
300 _axxvii,858
650 _aMarketing
999 _c203798
_d203798