| 000 | 00723nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20220516102423.0 | ||
| 008 | 210716s2008 xx 000 0 und d | ||
| 020 | _a9780199260003 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _21 _bELLR |
||
| 100 |
_aElliott, Richard. _937167 |
||
| 245 |
_aStrategic brand management / _cBy Richard Elliott and Larry Percy. |
||
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bOxford University Press , _c2008 . |
||
| 300 |
_axiv, 265p. ; _c24 cm. |
||
| 650 |
_aBranding services and managing the corporate brand _937168 |
||
| 650 |
_aUnderstanding the social psychology of brands _937169 |
||
| 700 |
_aPercy, Larry. _937170 |
||
| 942 |
_2ddc _cBK _e1st _k658.827 ELLR |
||
| 999 |
_c203765 _d203765 |
||