000 00472nam a2200157Ia 4500
008 210716s2006 xx 000 0 und d
020 _a1403928614
041 _aeng
082 _a658.827 KAPJ
100 _akapoor, Jagdeep.
245 _aBrand seg meantation: seven strategies for effective segmentation.
_bSeven strategies for effective segmentation
250 _a1
260 _aNew Delhi
_bMacmillan India Ltd
_c2006
300 _a1,92
650 _aBrand Management
999 _c203277
_d203277