| 000 | 00491nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s2004 xx 000 0 und d | ||
| 041 | _aeng | ||
| 082 | _a658.802 KUMN | ||
| 100 | _aKumar, Nirmalya. | ||
| 245 |
_aMarketing strategy: understanding the CEO's agenda for driving growth and innovation. _bunderstanding the CEO's agenda for driving growth and innovation. |
||
| 250 | _a1 | ||
| 260 |
_aBoston _bHarvard Business Review _c2004 |
||
| 300 | _axv,270 | ||
| 650 | _aMarketing Strategy | ||
| 999 |
_c203149 _d203149 |
||