| 000 | 00770nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220603090039.0 | ||
| 008 | 210716s2008 xx 000 0 und d | ||
| 020 | _a9780131201156 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _21 _bKELK |
||
| 100 |
_aKeller, Kevin Lane. _940226 |
||
| 245 |
_aStrategic brand management : _bbuilding measuring and managing brand equity / _cBy Kevin Lane Keller. |
||
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bPrentice Hall India , _c2008 . |
||
| 300 |
_axxv, 635p. ; _c24 cm. |
||
| 650 |
_aIntegrating marketing communications to build brand equity _940227 |
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| 650 |
_aManaging brands over geographical boundaries cultures and market segments _940228 |
||
| 942 |
_2ddc _cBK _e1st _k658.827 KELK |
||
| 999 |
_c202999 _d202999 |
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