000 00392nam a2200157Ia 4500
008 210716s1992 xx 000 0 und d
020 _a0471532533
041 _aeng
082 _a658.802 AAKD
100 _aAaker, David A.
245 _aStrategic market management.
250 _a3
260 _aNew York
_bJohn Wiley and Sons
_c1992
300 _axvi,394
650 _aMarketing Strategy
999 _c202940
_d202940