| 000 | 00508nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s2002 xx 000 0 und d | ||
| 020 | _a0136507570 | ||
| 041 | _aeng | ||
| 082 | _a658. 802 WINY | ||
| 100 | _aWind, Yoram;Mahajan,Vijay;Gunther, Robert E. | ||
| 245 |
_aConvergence marketing: strategies for reaching the new hybrid consumer. _bStrategies for reaching the new hybrid consumer. |
||
| 250 | _a1 | ||
| 260 |
_aNew Jercy _bPrentice hall Inc _c2002 |
||
| 300 | _axxviii,336 | ||
| 650 | _aMarketing | ||
| 999 |
_c202935 _d202935 |
||