| 000 | 00853nam a2200241Ia 4500 | ||
|---|---|---|---|
| 005 | 20220216103528.0 | ||
| 008 | 210716s2009 xx 000 0 und d | ||
| 020 | _a0195691687 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.802 _21 _bWESD |
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| 100 |
_aWest, Douglas. _920120 |
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| 245 |
_aStrategic marketing : _bcreating competitive advantage. _cBy Douglas West, John Ford and Essam Ibrahim. |
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| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bOxford University Press , _c2009. |
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| 300 |
_aXxv, 517p. ; _c24 cm. |
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| 650 |
_aProduct innovation and development strategies _920121 |
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| 650 |
_aSegmentation targeting and positioning strategies _920122 |
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| 650 |
_aStrategies marketing decisions and choices _920123 |
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| 700 |
_aFord, John. _920124 |
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| 700 |
_aIbrahim, Essam. _920125 |
||
| 942 |
_2ddc _cBK _e1st _k658.802 WESD |
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| 999 |
_c202560 _d202560 |
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