| 000 | 00719nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20220316110659.0 | ||
| 008 | 210716s2012 xx 000 0 und d | ||
| 020 | _a978015682151 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.848 _21 _bLEEK |
||
| 100 |
_aLee, Kiefer. _923828 |
||
| 245 |
_aGlobal marketing management : _bchanges new challenges and strategies / _cBy Kiefer Lee and Steve Carter. |
||
| 250 | _a1st ed. | ||
| 260 |
_aUK : _bOxford University Press , _c2012. |
||
| 300 |
_aXxxi, 582p. ; _c24 cm. |
||
| 650 |
_aProduct and brand management _923829 |
||
| 650 |
_aManaging supply chain and distribution _923852 |
||
| 700 |
_aCarter, Steve. _923853 |
||
| 942 |
_2ddc _cBK _e1st _k658.848 LEEK |
||
| 999 |
_c202552 _d202552 |
||