000 00406nam a2200157Ia 4500
008 210716s2005 xx 000 0 und d
020 _a8189333194
041 _aeng
082 _a658.802 KAMS
100 _aKambhammettu, Shyam Sunder.
245 _aMeasuring marketing performance.
250 _a1
260 _aHyderabad
_bMagnus school of business
_c2005
300 _avii,195
650 _aMarketing
999 _c202391
_d202391