| 000 | 00908nam a2200253Ia 4500 | ||
|---|---|---|---|
| 005 | 20230830151406.0 | ||
| 008 | 210716s2007 xx 000 0 und d | ||
| 020 | _a9780070601581 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.8342 _27 _bPETJ |
||
| 100 |
_aPeter, J Paul _9131744 |
||
| 245 |
_aConsumer behavior and marketing strategy / _cBy J Paul Peter and Jerry C Olson |
||
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill Publishing Company Ltd., _c2007. |
||
| 300 |
_axvi,579p. ; _bPB : _c24 cm. |
||
| 650 |
_aConsumer Behavior _9131745 |
||
| 650 |
_aAffect and Cognition and Marketing Strategy _9131746 |
||
| 650 |
_aBehavior and Marketing Strategy _9131747 |
||
| 650 |
_aThe Environment and Marketing Strategy _9131748 |
||
| 650 |
_aConsumer Analysis and Marketing Strategy _9131749 |
||
| 700 |
_aOlson, Jerry C. _9131750 |
||
| 942 |
_2ddc _cBK _e7th _k658.8342 PETJ |
||
| 999 |
_c202089 _d202089 |
||