| 000 | 00917nam a2200253Ia 4500 | ||
|---|---|---|---|
| 005 | 20220216105103.0 | ||
| 008 | 210716s2009 xx 000 0 und d | ||
| 020 | _a9780070660076 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.804 _24 _bZEIV |
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| 100 |
_aZeithaml, Valarie A. _920148 |
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| 245 |
_aServices marketing : _bintegrating customer focus across the firm / _cBy Valarie A Zeithaml...[et.al]. |
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| 250 |
_a4th ed. _bSpecial Indian Edition |
||
| 260 |
_aNew Delhi : _bTata McGraw Hill Publishing Company Ltd , _c2009. |
||
| 300 |
_aXxix, 743p. ; _c24 cm. |
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| 650 |
_aCustomer perceptions of services _920149 |
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| 650 |
_aAligning service design and standards _920150 |
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| 650 |
_aUnderstanding customer requirements _920151 |
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| 700 |
_aGremler, Dwayne D. _920152 |
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| 700 |
_aBitner, Mary Jo. _920153 |
||
| 700 |
_aPandit, Ajay. _920154 |
||
| 942 |
_2ddc _cBK _e4th _k658.804 ZEIV |
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| 999 |
_c202073 _d202073 |
||