| 000 | 00467nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s2006 xx 000 0 und d | ||
| 041 | _aeng | ||
| 082 | _a658.802 KOTP | ||
| 100 | _aKotler, Philip;Bes, Fernando Trias De. | ||
| 245 |
_aLateral marketing: new techniyues for finding breakthrough ideas. _bNew techniyues for finding breakthrough ideas. |
||
| 250 | _a1 | ||
| 260 |
_aNew Jercy _bJohn wiley & sons Ltd _c2006 |
||
| 300 | _axvi,205 | ||
| 650 | _aMarketing | ||
| 999 |
_c202037 _d202037 |
||