| 000 | 00750nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220603093932.0 | ||
| 008 | 210716s2008 xx 000 0 und d | ||
| 020 | _a9788120323094 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _22 _bKELK |
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| 100 |
_aKeller, Kevin Lane. _940234 |
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| 245 |
_aStrategic brand management : _bbuilding measuring and managing brand equity / _cBy Kevin Lane Keller. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bPrentice Hall India , _c2008 . |
||
| 300 |
_axxvi, 788p. ; _c23.5 cm. |
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| 650 |
_aPlanning and implementing brand marketing programs _940235 |
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| 650 |
_aIdentifying and establishing brand positioning and values _940236 |
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| 942 |
_2ddc _cBK _e2nd _k658.827 KELK |
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| 999 |
_c202002 _d202002 |
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