000 00730nam a2200217Ia 4500
005 20220317110851.0
008 210716s2008 xx 000 0 und d
020 _a9780070598799
040 _cAIMIT LIBRARY
041 _aeng
082 _a658.848
_212
_bCATP
100 _aCateora, Philip R.
_924002
245 _aInternational marketing /
_cBy Philip R. Cateora and John L. Graham.
250 _a12th ed.
260 _aNew Delhi :
_bTata McGraw Hill Publishing Company Ltd ,
_c2008.
300 _aXxxii, 697p. ;
_c27.5 cm.
650 _aAssessing global market opportunities
_924003
650 _aDeveloping global marketing strategies
_924004
700 _aGraham, John L.
_924005
942 _2ddc
_cBK
_e12th
_k658.848 CATP
999 _c201887
_d201887