| 000 | 00828nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20220212120820.0 | ||
| 008 | 210716s2006 xx 000 0 und d | ||
| 020 | _a9780070620186 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _215 _bPERW |
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| 100 |
_aPerreault, William D. _919581 |
||
| 245 |
_aBasic marketing: _ba global managerial approach / _cBy William D Perreault and E Jerome Mccarthy. |
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| 250 | _a15th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill Publishing Company Ltd , _c2006. |
||
| 300 |
_aXviii, 844p. ; _c24 cm. |
||
| 650 |
_aMarketing strategy planning _919582 |
||
| 650 |
_aDemographic dimensions of global consumer markets _919583 |
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| 650 |
_aDistribution customer service and logistics _919584 |
||
| 700 |
_aMccarthy, E Jerome. _919585 |
||
| 942 |
_2ddc _cBK _e15th _k658.8 PERW |
||
| 999 |
_c201732 _d201732 |
||