| 000 | 00938nam a2200277Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230711143637.0 | ||
| 008 | 210716s2003 xx 000 0 und d | ||
| 020 | _a9812542922 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.83 _28 _bZIKW |
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| 100 |
_aZikmund, William G. _9126440 |
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| 245 |
_aExploring marketing research / _cBy William G Zikmund |
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| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bThomson south western, _c2003. |
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| 300 |
_axxi, 744p. ; _bPB : _c27.5 cm |
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| 650 |
_aMarketing Research _9126441 |
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| 650 |
_aBeginning Stages of Research Process _9126442 |
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| 650 |
_aResearch Designs for Collecting Primary Data _9126443 |
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| 650 |
_aMeasurement Concepts _9126444 |
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| 650 |
_aSampling and Fieldwork _9126445 |
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| 650 |
_aData Analysis and Presentation _9126446 |
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| 650 |
_aComprehensive Cases with Computerized Databases _9126447 |
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| 942 |
_2ddc _cBK _e8th _k658.83 ZIKW |
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| 999 |
_c201730 _d201730 |
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