| 000 | 00511nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 210716s2006 xx 000 0 und d | ||
| 020 | _a8177584901 | ||
| 041 | _aeng | ||
| 082 | _a658.802 FARP | ||
| 100 | _aFarris, Paul W;Bendle, Neil T;Pfeifer, Philip E;Reibstein, David J. | ||
| 245 |
_aMarketing metrics: 50+ metrics every executive should master. _b50+ metrics every executive should master. |
||
| 250 | _a1 | ||
| 260 |
_aNew Delhi _bPearson Education _c2006 |
||
| 300 | _axvi,359 | ||
| 650 | _aMarketing | ||
| 999 |
_c201583 _d201583 |
||