000 00413nam a2200145Ia 4500
008 210716s1996 xx 000 0 und d
020 _a013234923X
041 _aeng
082 _a658.8 CESF
100 _aCespedes, Frank V.
245 _aManaging marketing linkages: text, cases and readings.
_bText, cases and readings.
260 _aNew Jersey
_bPrentice Hall
_c1996
300 _ax,403
650 _aMarketing
999 _c201207
_d201207