000 00396nam a2200157Ia 4500
008 210716s1986 xx 000 0 und d
020 _a0030031893
041 _aeng
082 _a658.8 BOOL
100 _aBoone, Louis E; Kurtz, David L.
245 _aContemporary marketing.
250 _a5
260 _aNew York
_bDryden Press
_c1986
300 _axxxviii,578,i-I-20
650 _aMarketing
999 _c201180
_d201180