| 000 | 00884nam a2200253Ia 4500 | ||
|---|---|---|---|
| 005 | 20220210122434.0 | ||
| 008 | 210716s2007 xx 000 0 und d | ||
| 020 | _a9788131767160 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _212 _bKOTP |
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| 100 |
_aKotler, Philip. _918954 |
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| 245 |
_aMarketing management: _ba south asian perspective / _cBy Philip Kotler...[et.al.]. |
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| 250 | _a12th ed. | ||
| 260 |
_aNew Delhi : _bPearson Education , _c2007. |
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| 300 |
_aXli, 621p. ;I19 ; _c27.5 cm. |
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| 650 |
_aConducting marketing research and forecasting demand _918955 |
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| 650 |
_aManaging personal communication _918956 |
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| 650 |
_aGathering information and scanning the environment _918957 |
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| 700 |
_aKeller, Kevin Lane. _918958 |
||
| 700 |
_aKoshy, Abraham. _918959 |
||
| 700 |
_aJha, Mithileshwar. _918960 |
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| 942 |
_2ddc _cBK _e12th _k658.8 KOTP |
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| 999 |
_c201139 _d201139 |
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