000 00395nam a2200157Ia 4500
008 210716s1998 xx 000 0 und d
020 _a0471159050
041 _aeng
082 _a658.800973 HARR
100 _aHartley, Robert F.
245 _aMarketing mistakes and successes.
250 _a7
260 _aNew York
_bJohn Wiley and Sons
_c1998
300 _aviii,376
650 _aMarketing
999 _c200978
_d200978