000 00400nam a2200157Ia 4500
008 210716s1997 xx 000 0 und d
020 _a0789001543
041 _aeng
082 _a658.8 HERP
100 _aHerbig, Paul A.
245 _aHand book of cross cultural marketing.
250 _a1
260 _aNew York
_bInternational Business press
_c1997
300 _axvi,353
650 _aMarketing
999 _c200875
_d200875