000 00480nam a2200157Ia 4500
008 210716s2001 xx 000 0 und d
020 _a0072384492
041 _aeng
082 _a658.8 MACB
100 _aMacchiette, Barton; Roy, Abhijit.
245 _aTaking sides: clashing views on contraversial issues in marketing.
_bCashing views on contraversial issues in marketing.
250 _a1
260 _aU S A
_bMc Graw Hill
_c2001
300 _axvi,388
650 _aMarketing
999 _c200794
_d200794