| 000 | 00742nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20220606114953.0 | ||
| 008 | 210716s2001 xx 000 0 und d | ||
| 020 | _a9971513897 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.83 _27 _bAAKD |
||
| 100 |
_aAaker, David A. _940553 |
||
| 245 |
_aMarketing research / _cBy David A. Aaker, V. Kumar and George S. Day. |
||
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bJohn Wiley & sons , _c2001 . |
||
| 300 |
_axvi, 751p. ; _c24 cm. |
||
| 650 |
_aMultidimensional scaling and conjoint analysis _940554 |
||
| 650 |
_aCorrelation analysis and regression analysis _940555 |
||
| 700 |
_aKumar, V. _940556 |
||
| 700 |
_aDay, George S. _940557 |
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| 942 |
_2ddc _cBK _e7th _k658.83 AAKD |
||
| 999 |
_c200774 _d200774 |
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