000 00488nam a2200157Ia 4500
008 210716s1998 xx 000 0 und d
020 _a0887309372
041 _aeng
082 _a658.827 RIEA
100 _aRies, al; Ries, Laura.
245 _a22 immutable laws of branding: how to build a product or service into a world class brand.
_bHow to build a product or service into a world class brand
250 _a1
260 _c1998
300 _avii,181
650 _aBrand Management
999 _c200766
_d200766